Strategic Use of Images in Search Engine Optimization

21 juillet 2021
Pratique des Contrats

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

Points juridiques et Modèles de contrats associés :

Incorporation of Company Branding and SEO SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side,…
Can Any Inbound Linking Hurt My Ranking? The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would…
The Importance of Anchor Text in Back-links The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital…
EU and Ukraine kick-start strategic partnership on… European Commission Press release Brussels, 13 Jul 2021 Today, the EU and Ukraine have launched a strategic partnership on raw materials, with the aim of achieving a closer integration of…
Farm to Fork Strategy: 65 companies and associations… European Commission Press release Brussels, 05 Jul 2021 Today, the Commission, alongside industry stakeholders, officially launched the EU Code of Conduct on Responsible Food Business and Marketing Practices, another deliverable…
Etude de Marché L'étude de marché permet, entre autres, de valider la rentabilité et la viabilité économique d'un projet de création d'entreprise. L'Etude de marché doit notamment procéder à une analyse de la demande (les…
Questions and Answers: the EU Code of Conduct on… European Commission Questions and answers Brussels, 05 Jul 2021 Questions and Answers: the EU Code of Conduct on Responsible Food Business and Marketing Practices
Absolute Links vs. Relative Links - SEO Value The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links…
Contrat de communication Internet Objet du Contrat de communication Internet Le Contrat de communication Internet a pour objet de définir les conditions dans lesquelles un Prestataire spécialisé en communication électronique (agence de communication, webagency…
Vente des œuvres de l’Hôtel Lutetia : droit… En matière de vente d’œuvres d’art, les parties sont libres de stipuler un droit de regard, voir un droit de veto de l’artiste, sur la revente de ses œuvres. Les…
Speech by Executive Vice-President Margrethe… European Commission Speech Brussels, 30 Sep 2020 Today we adopted three strategic proposals: A communication on a European Education Area A new Digital Education Action Plan A communication on…
Noms de domaine Dans le cadre d'un conflit sur deux noms de domaine identiques (hippocampe.com et hippocampe.fr), la société HIPPOCAMPE PARIS enregistrée au RCS de Paris à peine six mois après l'enregistrement de…
>Conditions Générale de Vente - Publicité audiovisuelle >Les Conditions Générale de Vente (CGV) encadrent la diffusion commerciale d'une publicité audiovisuelle sur une chaîne de télévision. Les CGV doivent notamment inclure les clauses traditionnelles relatives à la tarification, au support…
Services de renseignements Plusieurs associations et sociétés ont saisi en référé le Conseil d'Etat pour faire suspendre la décision de l'ARCEP qui a défini le contenu du message diffusé sur le 12 et…
Marque descriptive En application de l'article L. 711- 2 du Code de la Propriété Intellectuelle une marque peut être déclarée nulle pour défaut de distinctivité lorsque le signe déposé désigne une caractéristique…